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Turning Complex Ideas Into Conversion-Ready Storytelling
I'm a strategic copywriter with deep experience across AI, SaaS, and emerging tech. I help brands turn complex capabilities into clear, compelling stories that resonate and convert.
My work lives at the intersection of brand voice and performance marketing. I’ve written high-impact content for global agencies, AI startups, and tech giants, delivering copy that drives growth without sacrificing integrity or nuance.
What I bring:
- Conversion-focused copy across the funnel—from awareness campaigns and landing pages to white papers and product launches 
- Messaging that translates technical depth into tangible benefits and actionable insight 
- Content systems and frameworks that maintain brand voice while scaling across channels 
- Thought leadership and ghostwriting that reflect authentic executive perspective 
- Cross-functional collaboration with growth, product, and creative teams to ensure narrative alignment and impact 
I believe the best copy works when it reflects the brand’s intention, speaks to real human needs, and earns attention through clarity, not gimmicks.
Below are a few samples of how that philosophy comes to life on the page.
Clients
Joel DeJong
Copywriter and Content Producer
 
                         
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
            