example: elon musk - Spacex and Tesla motors

Elon Musk is arguably the most bold and influential entrepreneur on the planet uses similar thinking.  He founded Paypal, revolutionizing online payments, and is now CEO of Tesla Motors and SpaceX.  Elon uses First Principles thinking to expand the way he approaches situations using foundational facts helping him to develop his own solutions instead of defaulting to the way the rest of the world works.  The results have been nothing short of revolutionary.

“I think it is important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. When reasoning by analogy we are doing this because it’s like something else that was done or it is like what other people are doing — slight iterations on a theme.
— Elon Musk, Founder of Tesla and SpaceX